Privacy Policy

1. Introduction

This Privacy Policy describes how Apex Motors ("we," "us," or "our") collects, uses, shares, and protects information about you when you visit our website, visit our showroom, apply for financing, buy or sell a vehicle, or otherwise deal with us.

Apex Motors is an independent vehicle dealership operating from a single location:

• 1600 Pennsylvania Avenue NW, Washington, DC 20500

Please read this Policy so you know what we hold and what we do with it.

2. Information We Collect

Information you give us directly. When you contact us, book a test drive, request an appraisal, apply for financing, or buy a vehicle, we may collect:

• Name, postal address, email address, and telephone number
• Date of birth and government identification numbers, where a credit application requires them
• Driver's licence details
• Employment and income information
• Bank or payment card details
• Details of a vehicle you are trading or consigning, including its VIN and title status
• Insurance details
• Anything else you choose to tell us

Information collected automatically. When you use the website we collect:

• IP address, browser, device type, and operating system
• Pages viewed, referring URLs, and time spent on the site
• Cookies and similar technologies (see Section 6)

Information from third parties. We may receive information about you from consumer reporting agencies when we process a credit application, from vehicle history providers, from our finance partners, and from publicly available sources.

3. How We Use Your Information

We use what we collect to:

• Answer your enquiries and handle appointments, appraisals, and purchases
• Assess credit applications and arrange financing
• Verify identity and prevent fraud
• Provide vehicle history, inspection, and service records
• Contact you about a transaction you started with us
• Send marketing messages, where you have agreed to receive them
• Improve the website and our service
• Meet legal, tax, and regulatory obligations

4. Sharing With Third Parties

We do not sell your personal information. We share it only as set out here.

• Finance partners. When you apply for financing we pass your application to the lenders we work with in order to obtain an offer for you.
• Vehicle history and coverage providers. We share limited information with vehicle history providers and with the administrators of any service contract you choose to buy.
• Service providers. We share information with vendors who work on our behalf, including website hosting, customer relationship management, analytics, and communications. They are contractually required to protect it.
• Legal and regulatory. We may disclose information where the law, a court order, or a valid government request requires it, or to protect our rights, property, or safety, or that of our customers.
• Business transfers. If the business is sold or merged, information may transfer to the acquiring party.

5. Financial Privacy

Because we help arrange financing, federal law requires us to give you the following notice. We collect nonpublic personal information about you from the sources described in Section 2. We share it only with the finance partners and service providers described in Section 4. We do not sell or share your financial information with unaffiliated third parties for their marketing purposes. We maintain physical, electronic, and procedural safeguards to protect it.

6. Cookies and Tracking

The website uses cookies and similar technologies for basic functionality, analytics, and marketing.

• Analytics. We use web analytics to understand how visitors use the site.
• Advertising. We may use advertising and remarketing technologies to reach people who have visited the site.
• Preferences. Where a cookie management tool is available, you can use it to set your preferences.

You can also control cookies through your browser. Blocking them may affect how parts of the site work.

7. Text Messages

We may send marketing text messages to customers who have given us a mobile number and opted in. You will be asked before that happens. If you give us your number we may also send you messages about an enquiry, purchase, or appointment you started. Message and data rates may apply. Reply STOP at any time to opt out.

8. Your Choices and Rights

You may:

• Ask what personal information we hold about you
• Ask us to correct anything inaccurate
• Ask us to delete your information, subject to records we are required to keep
• Opt out of marketing at any time
• Withdraw a credit application that has not yet been processed

To do any of these, contact us using the details in Section 13.

9. Data Retention

We keep personal information for as long as we need it for the purposes described here, to comply with our legal obligations, to resolve disputes, and to enforce agreements. How long that is varies by the type of information.

10. Data Security

We maintain reasonable physical, electronic, and procedural safeguards designed to protect the information we hold. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed to anyone under 18 and we do not knowingly collect information from minors. If we learn that we have, we will delete it.

12. Changes to This Policy

We may update this Policy. The revised version will be posted on this page with a new effective date.

13. Contact Us

Apex Motors

Attention: Privacy Contact

1600 Pennsylvania Avenue NW, Washington, DC 20500

Phone: (202) 555-0147

Email: privacy@apexmotorsdc.com