Apex Motors Privacy Policy

1. Introduction

This Privacy Policy describes how Apex Motors LLC and its affiliated locations, including Apex Motors of Pine Brook (collectively, "Apex Motors," "we," "us," or "our"), collect, use, share, and protect information about you when you visit our website demo-apex.dealerapex.ai, visit our dealership locations, apply for financing, purchase a vehicle, or otherwise interact with us.

Apex Motors is an independent used vehicle dealership operating from two locations in New Jersey:

• South Hackensack: 1 Apex Plaza, South Hackensack, NJ 07606
• Pine Brook: 460 US-46, Pine Brook, NJ 07058

We take the privacy of our customers seriously. Please read this Policy carefully to understand our practices.

2. Information We Collect

We collect information in the following ways.

Information you provide directly. When you contact us, apply for financing, request a vehicle history report, request a test drive, or purchase a vehicle, we may collect:

• Name, mailing address, email address, and phone number
• Date of birth and Social Security Number (for credit applications)
• Driver's license number and a copy of your driver's license
• Employment information and income
• Bank account or payment card information
• Trade-in vehicle details, including VIN and title information
• Insurance information
• Any other information you provide voluntarily

Information collected automatically. When you visit our website, we automatically collect:

• IP address, browser type, device type, and operating system
• Pages viewed, referring URLs, and time spent on the site
• Cookies and similar tracking technologies (see Section 6)

Information from third parties. We may receive information about you from:

• Consumer reporting agencies and credit bureaus when we process a credit application
• Vehicle history providers, including CARFAX
• Our financing partners
• Publicly available sources

3. How We Use Your Information

We use the information we collect to:

• Process your inquiries, appointments, and vehicle purchases
• Evaluate credit applications and arrange financing
• Verify identity and detect fraud
• Provide vehicle history reports, warranty information, and service records
• Communicate with you about your purchase, service, and follow-up needs
• Send marketing communications, subject to your consent where required
• Improve our website and services
• Comply with legal, tax, and regulatory obligations
• Enforce our Terms and Conditions

4. Sharing With Third Parties

We do not sell your personal information. We share information only as described here.

• Financing partners. When you apply for financing, we share your application information with our lender partners, which currently include Capital One and Ally Financial.
• Vehicle history and warranty providers. We share limited information with CARFAX to provide vehicle history reports and with Allstate to arrange optional vehicle service contracts.
• Service providers. We share information with vendors who perform services on our behalf, including website hosting, CRM management, analytics, and customer communications. These providers are contractually required to protect your information.
• Legal and regulatory. We may disclose information when required by law, court order, or in response to a valid government request. We may also disclose information to protect our rights, property, or safety, or that of our customers or others.
• Business transfers. In connection with a sale, merger, or other business transaction, information may be transferred to the acquiring party.

5. Financial Privacy (Gramm-Leach-Bliley Act Notice)

Because we help you obtain financing, federal law requires us to provide the following notice. We collect nonpublic personal information about you from the sources described in Section 2. We share this information only with the financing partners and service providers described in Section 4. We do not sell or share your financial information for marketing purposes with unaffiliated third parties. We maintain physical, electronic, and procedural safeguards to protect your financial information.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for site functionality, analytics, and marketing.

• Analytics. We use Google Analytics 4 to understand how visitors use our site.
• Advertising and remarketing. We may use advertising and remarketing tools, such as pixels and similar technologies, if required to support our marketing efforts.
• Cookie preferences. We may use cookie management tools to let you manage your preferences, where available.

You can control cookies through your browser settings. Blocking cookies may affect site functionality.

7. SMS and Text Communications

Apex Motors may send marketing text messages to customers who have provided their phone number and opted in. You will be asked for permission when you provide your contact information.

If you provide your phone number to us, you may receive transactional messages related to your inquiry, purchase, or service appointment. Message and data rates may apply. You can opt out at any time by replying STOP.

8. Your Choices and Rights

You may:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to legal retention requirements
• Opt out of marketing communications at any time
• Withdraw consent for a credit pull that has not yet been processed

To exercise any of these rights, contact us using the information in Section 13.

9. Data Retention

We retain personal information as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by information type.

10. Data Security

We maintain reasonable physical, electronic, and procedural safeguards designed to protect the information we collect. No method of transmission or storage is 100 percent secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a minor, we will delete it.

12. Changes to This Policy

We may update this Policy from time to time. The revised Policy will be posted on this page with an updated Effective Date.

13. Contact Us

Apex Motors LLC Attention: Privacy Contact 1 Apex Plaza South Hackensack, NJ 07606 Phone: (201) 555-0147 Email: info@demo-apex.dealerapex.ai